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10 Ways Event Organizers Can Use Videos

If you’re an event organizer, you know that these are challenging times. Recovery from the COVID-19 pandemic has been slow. Economic uncertainties, including the aftermath of Brexit and global economic fluctuations, can affect corporate budgets and consumer spending on events. Adapting to the ‘new normal’ isn’t easy, and new ways of reaching potential clients need to be thought of. One way is to add video to your marketing mix. Here are ten ways you can do it:

1. Create promotional videos: You can produce engaging videos to promote upcoming events. These videos can include highlights from past events, testimonials from previous attendees, and information about the event’s key features and benefits. Uploading these videos to video sharing platforms like YouTube, Instagram, TikTok and Facbook Video helps to spread the word far and wide.

2. Live stream events: With the help of video marketing, you can live stream events to reach a broader audience. This allows people who couldn’t attend in person to still experience parts of the event, increasing its overall reach and engagement.

3. Interviews with speakers or performers: Interviews with keynote speakers, performers, or panellists can be done in advance to generate excitement and anticipation for the event. These interviews can be shared on social media platforms or event websites to attract potential attendees.

4. Create event recap videos: After the event, create recap videos that showcase the highlights and key learning moments. These videos can be shared on social media, event websites, or even sent directly to attendees as a thank-you gesture.

5. Create behind-the-scenes content: Behind-the-scenes videos to give attendees and potential attendees a glimpse into the event preparation process. This can include setting up the venue, testing equipment, or interviews with the organizing team. They can also demonstrate the amount of work that goes on behind the scenes (before, during and after an event), reassuring potential clients that your company provides excellent value for money.

6. Video testimonials: You can request attendees or key stakeholders to provide video testimonials about their experiences with the event. Testimonials serve as powerful social proof to attract more attendees in the future – especially when shared on social media.

7. Collaborate with influencers: Partner with relevant influencers in your clients’ industries who have a large following, to create interesting videos for sharing on social media. These influencers can create video content that promote previous events to their audience. This can generate more awareness and interest among potential clients in the same field.

8. Create informative videos: Create videos that provide valuable information related to the event’s industry or topic. These videos can be shared online to position your business as thought leaders, and attract potential attendees who are interested in the subject matter.

9. Interactive videos: Interactive videos that engage viewers, encourage them to participate. This can include virtual quizzes, polls, or challenges related to the event’s content or theme and can be used to garner interest among potential clients and attendees.

10. Collaborate with video production companies: High-quality videos on video sharing sites like YouTube can effectively showcase an event – and your ability to successfully organize it. Video professionals (like Video Vikings) can provide expertise in filming, editing, and storytelling to create impactful video marketing content.

If you’re thinking of adding video to your marketing, training, communications or social media mix, we can help. Here at Video Vikings our talented team has over 30 years experience in video making and internet marketing. Contact us today for a no-obligation discussion of your requirements.