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10 Ways Commercial Estate Agents Can Utilize Video Marketing

Let’s face it, times are tough for commercial estate agents and letting agents. The trend of working from home that began in the COVID-19 pandemic has continued, and shows no signs of ending soon. Likewise the cost of living crisis has seen huge numbers of shops shut their doors for good. Finding new owners or tenants for these properties (as well as offices, warehouses and industrial units) has never been more challenging. One way of reaching potential buyers or tenants is through video marketing – especially on sites and apps like YouTube, Instagram and TikTok. If you’re a commercial estate agent, here are ten ways you can put video to work.

1. Create property highlight videos: Your agency can showcase your listings by creating video tours of the properties on your books, giving potential buyers or tenants a better understanding of the space, layout, and overall condition of the property. This means fewer time-wasters, as potential buyers or tenants will be able to get a good idea as to whether the place is going to be a good fit for them before they even walk through the door.

2. Produce client testimonial videos: Video testimonials from satisfied clients can help build trust and credibility with potential clients who may be considering utilizing your services.

3. Share educational or informational videos: Create videos that provide valuable information about the commercial real estate market, investment opportunities, or tips for property management. This positions you as an expert in the field and can attract potential clients who are seeking guidance or knowledge.

4. Live streaming property tours: Use live streaming platforms like Zoom to showcase properties and conduct virtual tours in real-time. This can be especially useful for attracting international buyers or those who are unable to physically visit the properties. You can also answer any questions at the same time. Having more than one potential client on the tour at the same time creates a sense of urgency, and encourages potential buyers or tenants to make a quick decision before the property gets snapped up by somebody else.

5. Collaborate with local influencers: Partnering with influential individuals in your local community (like popular bloggers, vloggers, or social media personalities) to feature commercial properties in their content can help expand the reach and visibility of your listings.

6. Utilize drone footage: Drone footage can capture striking aerial views of commercial properties, especially for large complexes or properties with unique features. This can provide a visually appealing perspective and enhance the overall marketing efforts.

7. Create video advertisements: Create short video advertisements showcasing your agency’s services, expertise, and featured properties. These videos can be used for targeted online advertising campaigns and can help generate leads.

8. Incorporate video into email marketing campaigns: Including videos in your email marketing campaigns can provide more engaging and persuasive content to potential clients. These videos can include property tours, market updates, or success stories.

9. Share behind-the-scenes videos: Give your audience a sneak-peek behind the scenes at your agency by sharing videos of the team, office space, or the process of preparing a property for sale or lease. This can add a personal touch and create a connection with potential clients.

10. Participate in virtual events or webinars: Utilize video marketing by participating in virtual events or hosting webinars focusing on commercial real estate topics. This can help attract an engaged audience and position your agency as an industry leader.

If you’re thinking of adding video to your marketing, training, communications or social media mix, we can help. Here at Video Vikings our talented team has over 30 years experience in video making and internet marketing. Contact us today for a no-obligation discussion of your requirements.